About Letterbox Distribution Services
Letterbox Distribution Services is an Australia-wide flyer distribution business built around local independent contractors, central campaign coordination, structured allocation and internal verification.
Our role is to organise the people, planning, stock movement, mapped delivery work and verification needed to run household and business distribution campaigns across Australia. The service is not simply the physical act of placing a flyer into a letterbox; it is the managed campaign system behind that work.
Explore our national coverage and local service areas, compare distribution options, or read below about the people, coordination and verification behind your campaign.
Who we are
Letterbox Distribution Services coordinates flyer and leaflet distribution for businesses, franchise groups, government and community organisations, schools, health providers, retailers and multi-location brands across Australia.
We operate through local independent contractors rather than a single central delivery workforce. Campaigns are mapped, allocated and coordinated centrally, while local Walkers complete approved field-delivery work in their assigned areas.
This structure allows one operating system to support metro, suburban, regional and multi-state campaigns while still using people who work locally. Clients deal with Letterbox Distribution Services as the campaign provider; Walkers are not engaged or directed by Clients.
A managed campaign combining mapping, allocation, stock coordination, contractor briefing, field-delivery labour, reassignment where required, internal verification and campaign close-out.
How the Letterbox Distribution Services model works
The business is designed around practical campaign management rather than treating flyer distribution as an unmonitored volume service.
- Local independent contractors — field delivery is completed by local Walkers operating as independent contractors.
- National coordination — campaign planning, mapping, allocation, stock movement and administration are managed through one system.
- Structured allocation — work is assigned by area, quantity, expected labour, access conditions and campaign requirements.
- Combined internal verification — approved field-delivery time, location in the assigned area, walking pace and speed, distance, movement pattern, assigned sections and quantities, field records and app-supported information are considered together.
- Three clear household service levels — Shared Weekly, Area-Specific Solo and Express Solo each serve a different campaign need.
- Client communication stays centralised — Clients deal with Letterbox Distribution Services rather than directing individual Walkers.
How an Australia-wide flyer distribution campaign is managed
Campaigns move through a consistent operating process from quoting and area planning through to field delivery, internal verification and close-out. The exact delivery method depends on the service booked and the geographic scope.
What the managed campaign and verification process covers
Per-1,000 pricing is a campaign pricing unit
Where distribution is quoted per 1,000, that figure is a practical pricing unit representing the labour reasonably estimated and allocated to plan, prepare, perform, manage and verify distribution at that scale. It is not payment to a Walker per flyer and it is not a warranty that exactly 1,000 eligible and accessible letterboxes exist inside every quoted 1,000-unit allocation.
The managed campaign can include mapping, section planning, quantities and allocated hours, contractor briefings, app setup, stock handling and transfer, coordination, physical field delivery, weather and access adjustments, reassignment, verification, administration and campaign close-out.
Household and mapping figures are planning estimates
Dwelling and household counts are used for campaign planning. Actual eligible and accessible letterboxes can vary because of No Junk Mail or No Advertising Material signage, gated or secured premises, apartment access, vacant properties, redevelopment, mapping changes, Client-supplied boundaries and other field conditions.
Where a Client specifies a fixed map or boundary, that boundary remains a campaign constraint. We do not simply cross the nominated boundary to exhaust remaining stock unless a written variation is agreed.
How delivery completion is verified
Verification does not rely on GPS in isolation. Letterbox Distribution Services considers approved field-delivery time, whether Walkers were operating in the assigned area, walking pace and speed, distance travelled, route and movement pattern, assigned sections and quantities, field notes, completion records and app-supported information together.
GPS, route information, timestamps, app records and individual contractor records are internal operational material. Raw GPS files, live tracking and individual Walker records are not supplied as standard Client reporting.
The allocated-labour model does not permit LDS to charge for work that was not genuinely supplied. Where an audit substantiates that part of the booked Service was not supplied, the affected portion remains subject to investigation and an appropriate remedy under the Terms & Conditions and applicable law.
How our service levels fit together
Compare our main service levels below. For detailed inclusions, suitability and campaign options, visit the Our Services page.
Shared Weekly Drops
The budget household-distribution option for suitable broad-area campaigns where timing is flexible.
- Up to 3 non-competing flyers total per run
- Flyers individually placed into eligible letterboxes
- Broad-area, availability-based scheduling
- “Weekly” does not guarantee delivery the following calendar week
- Completion confirmation only
Solo Drop: Area Specific
Exclusive household distribution where the geographic delivery area needs to be controlled.
- One Client’s material only
- Defined suburbs, streets, mapped pockets, radius areas or staged coverage
- Suitable for Client-supplied maps and fixed boundaries
- Scheduling priority relative to Shared Weekly; Express scheduling is separately agreed in writing
- Written suburb-by-day confirmation may be requested after completion and internal audit
Express Solo Drop
Area-Specific Solo for accepted campaigns that also require priority scheduling or a defined delivery window.
- Exclusive distribution
- Area-specific targeting
- Priority scheduling or a defined delivery window must be expressly agreed in writing
- Subject to stock readiness, capacity, access, weather and safety
- Written suburb-by-day confirmation may be requested after completion and internal audit
Printing and distribution
Printing can be coordinated with delivery to simplify stock handling, freight and campaign setup.
- DL, A5, folded A4, folded pieces, menus and booklets, subject to suitability
- Print and delivery coordinated together
- Useful for Shared, Solo and Express campaigns where suitable
- National coordination with local delivery teams
Australia-wide coordination with local delivery capability
Letterbox Distribution Services coordinates campaigns across Australian capital cities, metropolitan areas, growth corridors and many regional centres. Visit our national coverage hub and state pages to explore suitable delivery areas.
Our state and territory pages cover Sydney and New South Wales, Melbourne and Victoria, Brisbane and Queensland, Perth and Western Australia, Adelaide and South Australia, Canberra and the ACT, Darwin and the Northern Territory, and Hobart and Tasmania.
Campaign suitability still depends on the actual area, stock quantity, residential density, terrain, access, material handling, regional travel and contractor availability. Regional and lower-density areas may require different pricing or may not be suitable for every service level.
Household and mapping figures are planning estimates. Any specifically quoted coverage remains subject to lawful access, applicable advertising restrictions, safety and practical field conditions. Inaccessible, restricted and otherwise ineligible addresses may be excluded. Terms & Conditions apply.
Who we work with
Our distribution services are used by organisations that want local-area reach without having to recruit Walkers, divide maps, move stock, manage individual contractors or build their own verification process.
- Retail stores and shopping promotions
- Franchise and multi-location brands
- Government and community organisations
- Schools and education campaigns
- Health clinics, dental clinics and medical centres
- Trades and home-service businesses
- Hospitality, fitness and local-service operators
- Events, clubs and community organisations
- Regional and multi-state marketing campaigns
Clear service definitions and practical accountability
Letterbox distribution involves people, access conditions, maps, stock, weather and field conditions. For that reason, we describe the service as managed campaign labour rather than promising a perfect household-by-household addressed-mail outcome.
Clients should know which service they have booked, what geographic control it provides, what reporting is included, and what internal verification does and does not prove. Shared Weekly, Area-Specific Solo and Express Solo are deliberately separated so the service level is clear before a campaign begins.
If an issue is raised, it is considered against the booked scope, allocated work, field records, relevant campaign evidence and the Terms & Conditions. Low response, voucher redemption or enquiry levels do not by themselves establish whether distribution occurred or did not occur.
Likewise, residual stock can arise where there are fewer eligible or accessible delivery points than planning estimates indicate. Improper dumping or disposal of active campaign stock is not acceptable and is investigated separately.
Where to go next
Explore delivery coverage, compare services, learn about working as an independent Walker, or request a campaign quote. For an existing booking, use the Job Update & Support process.
Ready to work with Letterbox Distribution Services?
Send through your target area, flyer quantity, material and timing requirements. We will assess the campaign and quote the service level that matches the requested scope.